A Comprehensive Guide to Create a Stunning Salon Website
By Samuel Tokko
Having a salon website is immensely valuable to establish your salon brand, to allow potential clients to find .your salon, to exhibit your amazing skills and services, to display the products that you offer, and most importantly, to book appointments for your salon services.
This is the reality we live in today, where Google, Yelp, Instagram, and Facebook are essential for our businesses visibility. So, if you’re an independent hair professional or a salon owner, do you have a website? If not, then you need to read this comprehensive salon website guide. Even if you already have one, discover new ways you can improve your salon website’s design and function.
Foundations of your Salon Website
Branding & DESIGN
NAME & LOGO
First, you need to come up with a salon name and design a logo. You probably have a name in mind, but you might not have a logo. If you want a good looking logo but your design skills aren’t the best, then you can outsource the project to freelance graphic designers. One way to do this is to go on freelancing service websites to design logos that catch your customer’s eye.
Here’s a few places that provide freelance services for logos:
Once you’ve created your logo, focus on your brand colors. Select at least 3 colors; one for your background, one for your fonts, and one that separates different sections of the website.
If you’re unsure of how to get good color combinations use this free color scheme generator to help you choose colors that go well together.
This is an aspect of design that often gets overlooked. Make sure the fonts on your website complement your logo. If you want a beautiful looking website, then this is something you’ll want to put some effort into. Search on Google, “Font combinations” and you’ll see results for a wide range of fonts that go well together. If you’ve outsourced the logo design to a freelancer, ask them what fonts they recommend to accompany your logo.
2. WEBSITE CONTENT
Whether these photos are your own, or professionally taken, your goal is to capture the eyes of potential customers. Use your client photos (usually taken on your phone) and consider professionally taken photos to help capture an audience. Videos are always a plus, but are more costly.
Write content for every single page that you have on your website and write in a compelling manner; if you don’t have confidence in your writing, you can also outsource the work using the freelance platforms previously mentioned.
Writing content relevant to your salon and your services is also important because Google partially ranks you on search result pages based on the words you use on your website. So, if someone looks for “hair coloring services” on Google and you don’t have the word “hair coloring” anywhere on your website, you may not show up on their search results.
HOW TO GET PHOTOS
You can hire a freelance photographer to take photos for you. If you don’t want to spend too much money on photos, you can go on Facebook and join a photographer and modeling group. You can find a lot of photographers looking to expand on their portfolio at affordable prices (sometimes, even for free if you’re lucky). Just message the photographer or post in a local photography group that you’re looking to hire someone for your project.
You can also use stock images. The pro is that you can save money, but the con is that other people can be using that same image. The free websites’ images will have more commonly used photos which runs the risk that someone may already be using it. The paid ones usually have a wider range of photos to choose from and are usually higher quality.
Here are some stock image websites you can use to find great photos:
SOME OF THE BEST DESIGNED SALON WEBSITES
If you’re new to creating your own salon website, then you should consider taking a look at some of the best work so you can get an idea of where you want the design of your website to go. Here are some visually-stunning websites:
3. Website Domain & Hosting
Once all the content is complete, you’ll need a domain name and platform for your website. Let’s say you want to name your salon ‘Tokko Salon’, then you have to buy a domain name for the website (for example, www.tokkosalon.com) and host it through a hosting website such as:
You can also buy and host your domain names through:
Create Your Website
SALON Website Overview
Now that you know how to brand our salon, greatimages and build a website, let’s take a look at each section that every salon should have on their website:
List of Services
List of Products
Location & Contact
Book an Appointment
Rent a Chair or Join the Team
There’s a couple of options that you have here for your website layout: you can make each section its own page or you can put it all on one page. Here’s the pros and cons for each option:
When people search for you, the likelihood of people finding you is higher. Think of your pages like a lottery ticket. The more lottery tickets you buy, the higher chances you will win. If you just have one page, you have one chance per search on Google.
You can go in-depth with descriptions and images. The more content you have, the more you can communicate to the client.
The load time for your homepage can be faster. Did you ever visit a website that took too long to load? Many times, people will exit out of the window if it takes longer than 5 seconds. When you only have one page, you might need to cram in a bunch of images and writing material which takes up data and bandwidth. This may lead to slower loading times for your website.
You need a lot more of content to fill in the pages. You don’t want an empty looking website. The more pages there are means the more space you have to fill. The more content you need might mean more $$ you will have to spend.
People will have to navigate more on your website for them to find what they’re looking for. If you have separate pages on your website, the more your customers will be clicking and loading.
Potential for typos and mistakes is higher. When you’re done creating your website, you will have to make sure every single page works correctly. Find the mistakes will be harder to find with separate pages. Make sure you are meticulous with your website before your customers find errors on your website.
Easy navigation. The potential client will not have to click anywhere. If he/she just scrolls down, all the information they need will be there.
You will need less content. As stated before, the more content you have, the more $$ you might have to spend and less time it will take to create everything.
Potential for typos and mistakes is lower. Because there is only one page to examine, you’ll have less chances to make mistakes.
When people search for you, the likelihood of people finding you is lower. This may not be that big of an issue if you use a service like Yelp or Facebook to counter it.
You can’t go too much into depth into one particular section. The more content you have on one page, it tends to get too busy. You need to grab people’s attention and keep it, but if your website has too much to read on one page, then you should separate the sections into pages.
Load time for your homepage may be slower. Depending on how much content or what kind of content you have on the page, your load time may slow down.
Either approach will be valuable for your salon, but depending on the amount of content you want to show on your website helps you determine which approach will be right for you.
2. SALON Website SECTIONS
The purpose of your homepage banner should be to wow the customer. If it’s the customer’s first time on your website, they’ll need a reason to stay. The better the design, the better the retention rate and it all starts with your homepage banner.
These are the types of images you should use for your homepage banner image:
An image that reflects the person that your customer would want to look like and the types of services you offer. So, if you are primarily known for bright and vivid hair colors, then you should use an image that conveys that.
An image of your salon. Make sure everything looks clean so that customers can expect a great salon experience.
An image of a hairdresser working on a client. This will give your potential customer an idea of what it’s like to sit in the chair at your salon. Make sure that you look professional and clean; the client in the photo should be smiling.
Over the homepage banner image, you can put a brief paragraph or phrase that conveys what you’re all about. If you’ve been in business for a while, you can put “creating beautiful styles since 19xx”. You could simply say: “cut, color, style” or, you could leave it empty; the choice is yours.
LIST OF SERVICES
Here, you will list out every single service that your salon offers. The best way to do this is to categorize every type of service:
Under each category, get specific. For example, under Haircuts: Women’s Cut & Blowdry, Men’s Cut & Barbering, Child’s Cut.
Place the price right next to each specific service. There are salon websites that don’t do this, but this is a mistake. People go online to compare prices. Even if your services seem higher than average, people tend to equate higher price with higher quality of service. So, don’t be afraid to show your prices online. Now, if your prices between stylists differ, then put the lower price and add ‘+’ or ‘and up’. For example, if the lowest price you offer for a Women’s haircut is $75, then you should put ‘$75 and up’ or ‘$75+’.
LIST OF PRODUCTS
If your salon is big on retail, then you should have a section displaying the products you sell. Read our articles [Comprehensive Guide for your Salon Retail Success & 3 Things You Should Know for Salon to develop Salon Retail Mindset]. If your salon does not do retail, then you are missing out on a great revenue generator. There’s a few ways you can build this section on your website:
List the brands that you carry. This is fairly easy to do. Just retrieving the brand logos of the products that you carry and place it on a separate section on your website. This method is recommended if you carry more than 8 brands.
List the brands that you carry and write a brief description for each brand and why you use them. This will give the customer an insight to your salon as well as the hair companies you trust and recommend. You can also take the bio that the brands put on their websites. This approach is recommended if you carry anywhere from 1-8 brands
List every product that you carry. This will take a lot of work. Taking photos and making them look good for the website is no easy task. Unless you are selling your products online or if you have time and want to be meticulous, then the 2 methods above would be most recommended.
Before the products section of your website, it is recommended that you have an introduction that explains your salon philosophy and how that philosophy leads you to carry the products that you do. If you only carry organic products, then say so. If they are all cruelty-free, then mention that your salon believes in products that are not tested on animals. You want to add a personal touch with these products and your customers will take notice.
The about section is where you can write about your salon and express yourself as a stylist freely. If you’re writing as the owner of a salon, these are some talking points you can write about:
what made you want to open this business
how long you’ve been in the business
why you love it when people are satisfied with how they look after they leave
your journey and all the hard work it took to get to where you are
how much you love working with your staff and how well they treat the customers
how you grew up in the area and why you decided to start a business in that particular location
What about the salon lifestyle do you love the most
As an independent stylist:
What made you want to be a stylist
How giving haircuts/hair color/hair style make you feel
What your strengths are as a stylist
How long you’ve been doing this
What accomplishments you’ve had so far as a stylist
What type of personality you have and hobbies outside of work
To make the page more personal you can include a picture of yourself if you’re the salon owner. You can also use a group photo of the staff as well. If you can’t manage to get a picture with everyone, then a picture of the salon with the receptionist should do to communicate that you take customer service seriously.
This section is where you can show off the staff. The stylists and the salon owner should be pictured in here, but don’t forget to include the receptionist if you have one. The feeling should be that the whole team is a family and the client is being introduced to them. You definitely want the feeling that anyone is welcome to walk in for a fun and amazing experience.
Each picture should be accompanied with a paragraph about the person. It can be presented in the stylist’s own words or it can written in third person. Make sure to include a description of the services that each stylist offers and their experience.
Here’s an example of great team pages:
LOCATION & CONTACT
This is where you want to place a map of your salon, address, and all your contact information. In an intro paragraph to the section, you can let people know how much you’d love to help them out if they have any questions. Always make your potential clients feel welcome to ask questions. Don’t forget to put the following information:
Main Salon Contact Email
Hours of Operation
Make sure to include your map either provided by the website platform you choose to use or from third party websites such as Google Maps or Mapbox. You can make your map customized to allow directions from the client to your salon, but extra functionalities may cost a little more. Instead, a static location on the map embedded onto your website should suffice.
You may want to consider including forms with messaging capabilities in cases where the client has a specific inquiries. This is also a great place to mention your policies for booking a reservation as shown below.
BOOK AN APPOINTMENT
The Book An Appointment section is where you really see the benefits in having a website. There are several ways that salons can make appointments online. The easier the booking process, the better. It may cost a little more to make things more intuitive, but the return on investment should be worth it. Let’s look at the different ways that salons can book appointments online:
Traditional Method: this method is simple, but can still be effective. One way to do this is to list your stylists in the section with their contact information including their email, phone number, and social media. This method is a bit traditional because it resembles the functions of a business card. The client has your information and they have to take additional actions off-site by dialing in or sending an email to book an appointment.
Below on West Lake Salon’s homepage, the call to action, ‘Book and Appointment’ button, will lead you to a second page which displays the list of stylists and their contact info.
Form Method: this method incorporates a form on a salon website that the client has to fill out and submit. The information that the clients provide includes:
the Date the client wishes to book
the Time the client wishes to book
the Service the client is booking for
a Messaging Text Box for any special inquiries, requests, or questions.
Once clients submit the form, it will be sent to an email address that is being closely monitored so you don’t miss an opportunity. The below image shows an example of how the form method can be applied.
Third Party Booking Apps Method: This is the most popular method that is used on salon websites to book appointments. The average cost of using a third party app to handle all your booking needs averages to about $25/month on the lower end and $125+ on the higher end. Some of the apps will allow you customize the booking app’s interface and some will force you use the interface they provide. Many of the apps also allow for the clients to create accounts so that you can build an online customer list which you can use to re-book clients and let them know about any sales going on. So, if you don’t want to deal with the headache of creating an intuitive book process on your website and constantly monitoring your emails, then this method may be right for you. Here are several of the many salon booking apps you can use:
One of the best ways to advertise any business is by displaying the positive things that people say about the business. Salon professionals should always establish and expand on their clients’ testimonies. If you aren’t already, create Client Feedback Cards that you can hand out after every service. Client Feedback Cards will serve several purposes:
Inform you what a good job you did
What the customer thinks of your service
What you need to improve
Testimonial content for your website, social media, and other digital platforms
With the client’s permission, post all the positive comments on to your website to show what future clients will experience. If you don’t have a Client Feedback Card already, here’s one you can download and use for free: Click here to download our Free Quarter Page Client Feedback Cards x4 or Full Page Client Feedback Card.
Here is an example of a Testimonial Section of a salon website:
The photo gallery section allows customers to take a look at the results of your past clients, your salon team, and your salon layout. Make sure you take pictures of all the clients that you feel you did your best work. When people shop online, they what they’re getting before they open up their wallets. Seeing successful results gives potential clients peace of mind. You might also want to take a group picture with staff members to reflect a family-like image. If you include pictures of the salon, include the chairs clients will be sitting in, the shampoo bowl, the retail area, individual popular products, and the reception desk; this gives the client a good idea of what to expect before they come in.
RENT A CHAIR or JOIN THE SALON
If your salon rents out chairs, then it would it would be in your best interest to devote a section to it on your website. New hairdressers are constantly moving from salon to salon, graduating from cosmetology school, or finishing apprenticeships. There are so many salon professionals looking for new opportunities at new salons. So, where do you think they’d look first? They will most likely Google search where salons are rent chairs or hiring at their salon.
This section should state the following:
The benefits of joining
The responsibilities they would be tasked
The requirements that you’d expect from them
The pay structure of the salon
Your preferred contact method
You can also use a form where candidates will have the option to upload a resumé and introduce themselves through an email message, as seen below.
If you offer bridal services, dedicate a page just for brides and include the following information:
Why the bride should go with you over other bridal service providers
What your procedure is from consultation to the wedding day
The types of bridal services you offer
Contact information for bridal appointments.
You can also use one of the previously mentioned third party booking app services that is used just for wedding and bridal appointments.
This may seem like a lot of work and it definitely can be, but the end result is worth it. With a website, you greatly increase the chances to acquire new customers and legitimize your salon. Along with your website, have active social media pages. Don’t miss out on the opportunities and be sure to create a great looking and effective website.